Boulder SEO: How Can Mobile Search Help SEO?

Whether you have a website targeting a global audience or a specific location like Boulder, SEO marketing still remains to be the most effective way towards getting your website found by your target market. Sure, you can get a lot of web traffic from ads, listings, or social media sites but these can take a lot of continuous work. It's highly recommended that a huge part of your marketing efforts should be focused on search engine optimization. SEO covers a lot of ground and this is expanding as we speak. One of the fastest-growing demographics in SEO is mobile search. This is something you should look into if you want to expose your website and business to a larger audience.

First of all, what is mobile search? In the simplest of terms, it refers to that portion of internet users who make use of mobile phones when browsing the web. This demographic is huge and it is growing by the minute. In the United States alone, there are over 80 million people using their cell phones to browse the internet. When the year ends, this number is expected to go beyond 90 million. This speaks a lot about the power of mobile search. Advanced technology has allowed people to use the internet while on the go. What better way to do this than on a cell phone which you can easily tuck in your pocket.

It is therefore no wonder that mobile marketing is experiencing rapid growth as well. Webmasters and entrepreneurs are scrambling on how to tap the power of mobile search. If you own a website, you should be fighting for your own mobile space as well. The good thing is you don't have to create new content, all you have to do is tweak your website so that it can be accessed on mobile phones as easily as on desktops.

You can create a mobile-friendly version of your website on your own. That is of course if you know how to do it. If you don't, you can always learn or get the services of a Boulder SEO professional. Understand that there is no need to change the content of your website, you just have to create a new interface that's appropriate to the small screens of mobile phones.

Mobile search is very helpful to your SEO marketing strategy. First, you get a lot more traffic. Second, if you are doing local search marketing, it's much easier for people to find your site based on the users' geographical location. And third, you have a wider audience. A wider audience could translate to more backlinks and higher rankings in the search engines.

Now is the time to integrate mobile search into your Boulder SEO marketing strategy. There is no reason why you shouldn't. It's not a difficult thing to do and it requires very little maintenance. Once the mobile version of your website is up, there isn't much left for you to do besides making sure the version works very well.

How Local SEO Helps Small Businesses In Boulder

For illustration purposes, let us assume a couple of websites for two small businesses in Boulder. SEO wasn't implemented on the first website. The second website is well-optimized. Which of these two websites do you think will get more customers from the internet? Hands down, it's going to be the second website. The un-optimized website will languish in obscurity while the optimized one gets a steady stream of targeted visitors from the web. More visitors equate to more customers and profits. If done correctly, a well-optimized business website can easily double or even triple its profits. So to answer the question “How does SEO help small businesses?”, SEO will simply give you the opportunity to grow your business and take it to a higher level.

Here's a short list of the benefits that small businesses can get from search engine optimization:
1. More traffic. Increasing web traffic is among the biggest goals of search engine optimization. If your business does not rank well in the search engines for your most relevant keywords, you will have no source of traffic except the few ones that may come from non-engine sites like social media sites, forums, or article directories. Everybody knows that traffic from these sources do not convert the way organic traffic does. Search traffic is and will always be the best form of web traffic. They are well-targeted and they have the highest conversion rates. If you want to attract people from a specific location, say Boulder, you can get the services of a Boulder SEO consultant o help you out with the process.
2. Brand growth. Branding is about getting your business out there so that people will easily recognize it when they see it. It's simple, if your business is online, more people will be able to see and have access to it. It doesn't matter if you actually conduct your operations online or the website is purely for marketing purposes only. What matters is that your business is exposed to a larger audience. This builds recognizability and name recall. The more you put yourself out there, the easier it will be for consumers to remember you.
3. Increase in reputation. Being able to build an online presence for your business means you are up with the times. You are updated. You are running alongside the latest in business technology. These builds reputation. Consumers and other businesses will have more respect for you because of these. If you are everywhere, both offline and online, consumers will look up to you as a business that is doing things right. With this, they will trust you and will more likely buy from you if you offer them a service or product.
4. More income. Of course, this is the biggest reason why businesses go online. There's the lure of millions of potential customers. Needless to say, these millions will be coming from the search engines.

When every thing's said and done, SEO is indeed a very powerful tool in running small businesses. So if you have a business in Boulder, better start finding a Boulder SEO consultant to help you get your business ranking in the search engines.